As a fourth industrial revolution e-commerce business has changed the shopper’s behaviors. From grocery to expensive products like cars, customers can buy everything online. Often, the first step in choosing a product is the product photos.
When it comes to clothing, product photography is the key to success. As an apparel product photographer, you need to ensure to get the best shot of a product.
Related article: DIY Product Photography: A Complete Guide
There are so many common things in product photography. But a few changes appear in the clothing photography to grasp customer’s attention.
In this article, you would be able to find out 10 common mistakes those are happening to every professional photographer.
Let’s learn these mistakes to avoid in clothing photography to have better outcomes.
1. Not providing enough photos
In a popular belief, giving one or two images of each product to your customers is not enough. You need to provide more images to give a proper sense about your product’s cost-effectiveness and the quality. It is important to provide as much information as possible to your customers. You need to upload at least 4 images per product.
Many e-commerce websites are allowing to upload 10-12 images for each product. But retailers are not taking advantages of this opportunity to promote their products. Help customers discover your products by adding many views.
You need close-ups of important product costumes such as buttons, joints, or embroidery. This will give your customer a better shopping experience and will show the quality of your products. It will also ensure the customer’s satisfaction with the product quality as well.
2. Poor lighting
Lighting is the biggest concern for the clothing photography. So, make sure the images that you are snapping reflecting the original color. You should showcase your products in a professional way by including product details.
The photos in the original lighting will appreciate your unique features of the product. Bright lighting allows your camera to produce high-quality images. Dark lighting creates the poor quality image and that should be avoided to your apparel photography.
The most convenient way to ensure perfect lighting is to hire artificial lighting equipment. But if the event comes to you that is not in your budget then use natural lighting. Use a big window and a reflective panel from the foam board.
3. Dresses are not ready to photograph
Clothing may be seen as creased, spotted, and weighted when it comes out from storage or that occurred in the transportation. Sometimes, samples are obtaining even in old, shaky and even incomplete conditions. But some photographers are avoiding all these things through their photographing.
Clothing photography is not an easy thing. You need to apply many techniques such as spending more time, advanced editing skills and other professional knowledge. Don’t try to skip destructive over the product to produce shaky images. It will reflect after the shooting on your images. It is important to check your product from top to bottom, inside and outside.
So, before the photo shoot, you should remove tags, stickers, and other types of identification materials. Find clothing in iron or steamed in a proper way. Use resources that are available to fix other damage and distractions. Especially for lint rollers and tape cloth that is great for removing dust and strings.
Keep these things on your mind over the photo sessions and ensure your camera in the right position to get your desired images.
4. Not using a live model or Mannequin
Many apparel photographers ignore the importance of shape and sizes of customers. They forget to use live models to show up product’s shape and sizes to their customers. They put flat pictures on the hangers only, but it’s a great mistake.
Garments photography on a live model is the best way to showcase your product. It helps to customers to imagine about the product’s shape and sizes. Using models are expensive sometimes so use a live model to cut your costs and do it within your limited budget. Always try to give your customers a realistic idea about your product’s shape and sizes.
5. Using only automatic mode
Today’s camera combines with auto settings which makes photography easier. For example, cameras can identify surrounding lighting, movement, and even faces automatically.
But remember, the automatic mode is like training wheels on your first bike. It’s a tool for you to have confidence before the photograph. Don’t use automatic mode frequently in your photography. You should use this mode to have some samples to make your best idea.
When you are using automatic settings, it means you are not making your own decision. But you have to learn how to set automatic setup from your settings. DSLR and many cameras include automatic features such as aperture priority, shutter priority, and manual shooting modes.
6. Shooting only in JPEG mode
Many digital cameras can take pictures in JPEG format only. But there are more options. Compression is the common method for JPEG images. It gives you images that you can upload and share quickly through the social media platform. This format is not perfect for apparel photography. This format takes poor quality images that pixels may collapse when you are converting to other formats.
Shooting in JPEG mode is good but use this for your vacation, or when you’re looking for a test only. If you want to edit your photos then this is not the right option for you. Go to the RAW format. The “raw” version means of your photos having more pixels that will consume more memory. The SD card is not as expensive as it was, so keep the extra memory card to have a better experience in your apparel photography.
7. Not using a clear focal point
What is the focal point?
The focal point is what the camera uses to focus on a subject.
The selection of a focal point starts in the photographer’s mind. It is used and fixed for composing responsive images. Its importance is linked to a visitor’s response. You need to remember this when you’re photographing for apparel clothing.
Many new photographers are shooting like snapping, not focusing any subject. It’s so important for clothing to grasp the customer’s attention. A photo without a clear focal point does not offer a clear view of the images. So, how can you ensure that your topic is in the right place? Start applying this technique where to put your photos/images.
8. Not using standard camera settings
A professional image requires standard camera settings. DSLR camera allows for producing high-quality images that look standard for clothing photography. Wrong camera settings can produce poor image quality. You need to make sure your camera settings before the photograph. So understand ISO, aperture and white balance for the need of any website.
ISO: ISO means Digital photography that measures the sensitivity of the images. Generally, the ISO is used in film photography. High ISO makes more grains on the image layer. Even in high ISOs, the camera cannot capture the original sharpness of the images. You can use the trip to allow camera ISO to have the correct transparency and sharpness.
Aperture: Aperture represents the number of your camera settings such as f / 16 and f / 2.8 depending on the control focus. The number of large apertures means more focus on more aspects. The item of clothing factor is sharper in F / 3.5 and F / 3.8. So make sure to set your aperture more than f / 3.8 to get a better result. This allows you to have full focus on all aspects of your product.
White Balance: The image in white balance refers to color casting. Orange and red colors are known to people as blue and warm colors. The color of the image is used depending on the source of light. The camera’s white balance setting explains how the camera controls colors. There are different types of light sources but the most common are tungsten, fluorescent, LED, and natural sunlight. So, you can set white balance into the camera to get a light source first.
9. Do not place accurate color space profiles
Most of the clothing photographers don’t have the idea how images are converting to use on the website. They even don’t know how to design website. Color space is a specific range of colors that present in a given picture/image. You can configure Photoshop and Lightroom to process your images in SRGB or Adobe RGB.
If you don’t use proper color space then the color of the product will be seen different in computer screens. Many professionals are choosing SRGB to convert images to other image formats. So, SRGB is the best color space profile for clothing photography. It helps to keep your images consistent and vibrant across different screens.
10. No editing on the raw images
Many e-commerce retailers are not editing their product images in a proper way. Especially they are not using techniques like color corrections, clipping path and background removal. Image editing is the best way to keep the entire images look original.
Editing helps to keep all the images consistent with each other. You have to do this process during your post-processing. So, make sure to develop a standard set for image editing.
Combination: You need to determine that the corners and edges of all your clothes are connected with each other. A consistently-linked on the images will encourage your websites to grasp the customer’s attention. The easiest way to configure your images for the website is spotty. You will find this option in a Photoshop template.
Crop: Cropping is the removal of unwanted outer areas by using Photoshop software. You have to crop on images to give your customers better online shopping experience from the website. You should use this technique for perfect alignment on the images. The cropping helps to create sizes that are used for website’s image specification.
Background: The background is used as an element to look good on the images. The background of the image is placed in the top left corner and both repeats vertically and horizontally. Some e-commerce companies prefer different backgrounds to display their product images. However, your background selection can improve the professionalism.
Color: Another wrong misunderstanding in clothing photography is color. The camera does a great job to determine the white balance for self-assurance. Some colors such as neon, red, and pink would be difficult for the images to fit. Miss-presentation in Photoshop is frustrating to customers and that’s why the customer may leave your website. So before uploading images to your website you should check out all the images and its color level.
In conclusion, we would say these 10 common mistakes so important for your clothing photography. Remember all the mistakes those are mentioned above to create wonderful product images for your customers. Get rid of these practices that will enhance the brand value of your website and greatly improve customer satisfaction.